"Imagine you are a leader in a large company, and you volunteer at a local soup kitchen, helping the needy who can't afford warm meals. On your way out, the director stops you and says, "I just need you to know that many of the people visiting our services are actually your employees." This really happened. The leader was shocked. He assumed that because the company paid market rate, the company was doing right by its employees. But market rate isn't...

"The buying power of women. Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a "transaction" process to deliver the service they provide, but very few businesses focus on elevating "interaction" so that a brand experience includes a personal...