Made to stick : why some ideas survive and others die
(Book)
Author
Contributors
Published
New York : Random House, [2007].
Format
Book
Edition
First edition.
ISBN
1400064287, 9781400064281
Physical Desc
291 pages ; 22 cm
Status
East Greenwich - Adult Non-Fiction
312.13 HEA
1 available
312.13 HEA
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
East Greenwich - Adult Non-Fiction | 312.13 HEA | On Shelf |
Location | Call Number | Status |
---|---|---|
Barrington - Non-Fiction (Main Floor) | 302 HEA | On Shelf |
Coventry - Adult Non-Fiction | 302 HEA | On Shelf |
Cranston Central - Adult Non-Fiction | 303 .13 HEA | On Shelf |
Cumberland - Non-Fiction (2nd Floor) | 0862 PSYCH-SOCIALPSYCH-HEA | On Shelf |
Exeter - Display | 302.13 HEA | On Shelf |
More Details
Published
New York : Random House, [2007].
Edition
First edition.
Language
English
ISBN
1400064287, 9781400064281
Notes
Bibliography
Includes bibliographical references (pages [259]-276) and index.
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die (First edition.). Random House.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. Random House.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die Random House, 2007.
MLA Citation, 9th Edition (style guide)Heath, Chip., and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die First edition., Random House, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.