Evergreen : cultivate the enduring customer loyalty that keeps your business thriving
(Book)
Author
Published
New York : American Management Association, [2015].
Format
Book
ISBN
9780814434437, 0814434436
Physical Desc
xiv, 272 pages : illustrations ; 24 cm
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Providence Public - Level 1 Book Stacks | 658.812 F598e | On Shelf |
Rochambeau - Adult Non-Fiction | 658.812 F598e | On Shelf |
More Details
Published
New York : American Management Association, [2015].
Language
English
ISBN
9780814434437, 0814434436
Notes
Bibliography
Includes bibliographical references (pages255-260) and index.
Description
"Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies: character, community, and content; build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications; invert the expectations gap that can drive customers away. From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits."--Wheelers website.
Subjects
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Citations
APA Citation, 7th Edition (style guide)
Fleming, N. (2015). Evergreen: cultivate the enduring customer loyalty that keeps your business thriving . American Management Association.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fleming, Noah. 2015. Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. American Management Association.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fleming, Noah. Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving American Management Association, 2015.
MLA Citation, 9th Edition (style guide)Fleming, Noah. Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving American Management Association, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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