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Author
Series
Language
English
Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...
Author
Language
English
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
Author
Publisher
Harper Wave
Pub. Date
2017.
Language
English
Description
"Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz's Strange Contagion is a provocative look at both the science and lived experience of social contagion. In 2009, tragedy struck the town of Palo Alto: A student from the local high school had died by suicide by stepping in front of an oncoming train. Grief-stricken, the community mourned what they thought was an isolated loss. Until, a few weeks later, it happened...
Author
Publisher
Basic Books
Pub. Date
2020.
Language
English
Description
"A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern...
Author
Publisher
Paraview Pocket Books
Pub. Date
2004.
Language
English
Description
A disturbed student shoots up his classroom--and suddenly a wave of mass murder is sweeping through our nation's schools. A young child is taken from her home--and for months afterward child abductions are frantically reported on an almost daily basis. A surfer is attacked by a shark--and the public spends an entire summer fearing an onslaught of the deadly underwater predators. Why do the terrible events we see in the media always seem to lead to...
10) The yawn book
Author
Publisher
Clarion Books, an imprint of HarperCollinsPublishers
Pub. Date
[2022]
Language
English
Description
"Guaranteed to make you yawn, this entertaining, fact-filled nonfiction picture book answers such questions as why we yawn, which animals yawn and why yawns are so contagious"--
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